2014/12/03 by Fan Xu, Suosheng Wang
Engineering · Social Sciences · #Cruise Tourism Development and Management #Diverse Aspects of Tourism Research #Maritime Ports and Logistics
paper · doi:10.7275/pte3-s348
openalex publication_date 2014/12/03 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/01
As we are entering the second decade of the twenty-first century, the market demand for China’s outbound tourism continues to grow rapidly and China’s outbound tourism has been experiencing major changes in travel patterns. Through face-to-face interviews with China’s leading outbound tour operators across the country, this study examined the current status of China’s outbound tourism, emerging features of outbound tour products, market demand of China’s outbound tourists and the current trends of popular travel styles. Findings of this article are informative to both the tourism and leisure researchers and the industry professionals in better understanding the opportunities and challenges in China’s outbound tourism market. Implications and recommendations are discussed.