2025/04/16 by TETE, Louison SULA, OKANA N’SIAWI LEBUN, Justin
#Democratic Republic of Congo #Territorial marketing #country product
paper · doi:10.48375/imist.prsm/remses-v10i1.43719
This study provides an empirical review of territorial marketing. Throughout this study it will be a question of demonstrating the role of territorial marketing in the promotion of the Congolese territory and its national productions.The Democratic Republic of Congo is a large country located in central Africa. From 5°30' north latitude to 13°50' south latitude, and from 12°15' to 31°15' longitude, it covers an area of 2,345,410 km2 and can be nicknamed the "Giant of Africa”. Sometimes, to faithfully reflect the immensity of its territory, it is sometimes described as a subcontinent or even a continent within the continent but unfortunately all these wonders do not attract the outside world due to poor territorial marketing policy