2022/11/23 by Shiva Mayahi, Mayahi, Shiva, Marko Vidrih +1
Business, Management and Accounting · Computer Science · Social Sciences · #68T01 #Artificial Intelligence (cs.AI) #Big Data and Business Intelligence #Digital Marketing and Social Media #Digital Media and Visual Art #FOS: Computer and information sciences #Human-Computer Interaction (cs.HC) #I.2 #J.5 #Multimedia (cs.MM)
paper · pdf · doi:10.48550/arxiv.2211.12660
openalex publication_date 2022/11/23 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and extended visual advancements. Similarly, artificial intelligence is also gaining ground and it is proving to be the most revolutionary technological advancement thus far. The integration of visual content with artificial intelligence is the key to acquiring and retaining loyal customers; its absence from the overarching marketing strategy of any production raises a red flag that could ultimately result in a smaller market share for that company.