2025/01/10 by Fayzullayev, Shakhzod, Yuldashov, Rahmon
paper · doi:10.34920/icdgpdt.alkhws27
The article considers a consolidated scheme of electronic commerce, the components of which are certain marketing and management models that allow continuous monitoring of the market condition and customer needs in the process of electronic commerce through the use of artificial intelligence, the conceptual foundations of the development of electronic commerce have been improved, distinguished by the use of innovative marketing technologies as a way to improve the quality of the organization of electronic commerce and the promotion of goods and services on the Internet, which will improve the efficiency of the marketing activities of electronic commerce.