2025/12/23 by Paloma Martinez Hague, Martinez Hague, Paloma, Ana María Alemán Carmona +3
Business, Management and Accounting · Social Sciences · #Alumni community building #Alumni perceptions #Curriculum modernization #Higher Education Governance and Development #Higher Education Research Studies #Management and Marketing Education #PUCP School of Management #Post‑graduation engagement #Satisfaction with academic experience #University & #school image
paper · doi:10.34630/icar.vi7.6820
openalex publication_date 2025/12/23 · openalex created_date 2025/12/24 · openalex updated_date 2026/07/01
This study investigates how graduates of PUCP’s School of Management perceive their relationship with both the university and the School. Using 329 survey responses and 13 in‑depth interviews, the research evaluates alumni identification, satisfaction, image, and loyalty. Findings highlight strong academic pride but also note gaps in post‑graduation engagement, curriculum modernization, and alumni communication. While teaching quality and personalized attention enhance loyalty, inconsistent follow‑up and limited alumni community‑building weaken long‑term connection. The study also reveals that political stances of the university influence loyalty for some graduates, though academic quality remains the primary driver of identification.