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Survey on social reputation mechanisms: Someone told me I can trust you

2022/12/13 by Thomas Werthenbach, Johan Pouwelse, Werthenbach, Thomas +1
Computer Science · Physics and Astronomy · Social Sciences · #A.1 #Access Control and Trust #Business #Computer science #Distributed #Epistemology #FOS: Computer and information sciences #Internet privacy #Mechanism (biology) #Opinion Dynamics and Social Influence #Parallel #Political science #Privacy, Security, and Data Protection #Public relations #Reputation #Reputation system #Scope (computer science) #Sociology #Variety (cybernetics) #and Cluster Computing (cs.DC) #cs.DC

paper · pdf · doi:10.48550/arxiv.2212.06436

published in arXiv (Cornell University) (Cornell University) · 10 pages, 3 figures, 1 table

arxiv created 2022/12/13 · openalex publication_date 2022/12/13 · arxiv updated 2022/12/14 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

Abstract

Nowadays, most business and social interactions have moved to the internet, highlighting the relevance of creating online trust. One way to obtain a measure of trust is through reputation mechanisms, which record one's past performance and interactions to generate a reputational value. We observe that numerous existing reputation mechanisms share similarities with actual social phenomena; we call such mechanisms 'social reputation mechanisms'. The aim of this paper is to discuss several social phenomena and map these to existing social reputation mechanisms in a variety of scopes. First, we focus on reputation mechanisms in the individual scope, in which everyone is responsible for their own reputation. Subjective reputational values may be communicated to different entities in the form of recommendations. Secondly, we discuss social reputation mechanisms in the acquaintances scope, where one's reputation can be tied to another through vouching or invite-only networks. Finally, we present existing social reputation mechanisms in the neighbourhood scope. In such systems, one's reputation can heavily be affected by the behaviour of others in their neighbourhood or social group.

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