2015/07/30 by Silva, Alonso, Antonia Maria Masucci, Masucci, Antonia Maria
Decision Sciences · Economics, Econometrics and Finance · Physics and Astronomy · #Complex Network Analysis Techniques #Computer Science and Game Theory (cs.GT) #FOS: Computer and information sciences #Game Theory and Applications #Game Theory and Voting Systems #Opinion Dynamics and Social Influence #Social and Information Networks (cs.SI)
paper · pdf · doi:10.48550/arxiv.1507.08462
openalex publication_date 2015/07/30 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
In this work, we are interested on the analysis of competing marketing campaigns between an incumbent who dominates the market and a challenger who wants to enter the market. We are interested in (a) the simultaneous decision of how many resources to allocate to their potential customers to advertise their products for both marketing campaigns, and (b) the optimal allocation on the situation in which the incumbent knows the entrance of the challenger and thus can predict its response. Applying results from game theory, we characterize these optimal strategic resource allocations for the voter model of social networks.