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Securing Social Media User Data - An Adversarial Approach

2018/05/01 by Ghazaleh Beigi, Beigi, Ghazaleh, Kai Shu +5
Computer Science · Social Sciences · #Cryptography and Security (cs.CR) #FOS: Computer and information sciences #Internet Traffic Analysis and Secure E-voting #Privacy, Security, and Data Protection #Privacy-Preserving Technologies in Data #Social and Information Networks (cs.SI)

paper · pdf · doi:10.48550/arxiv.1805.00519

openalex publication_date 2018/05/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

Social media users generate tremendous amounts of data. To better serve users, it is required to share the user-related data among researchers, advertisers and application developers. Publishing such data would raise more concerns on user privacy. To encourage data sharing and mitigate user privacy concerns, a number of anonymization and de-anonymization algorithms have been developed to help protect privacy of social media users. In this work, we propose a new adversarial attack specialized for social media data. We further provide a principled way to assess effectiveness of anonymizing different aspects of social media data. Our work sheds light on new privacy risks in social media data due to innate heterogeneity of user-generated data which require striking balance between sharing user data and protecting user privacy.

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