2016/10/31 by Daniela Ulloa, Ulloa, Daniela, Pedro Saleiro +5
Business, Management and Accounting · Decision Sciences · Social Sciences · #Artificial Intelligence (cs.AI) #Computers and Society (cs.CY) #Digital Marketing and Social Media #FOS: Computer and information sciences #Innovation Diffusion and Forecasting #Service and Product Innovation #Social and Information Networks (cs.SI)
paper · pdf · doi:10.48550/arxiv.1610.09894
openalex publication_date 2016/10/31 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
This work proposes a novel framework for the development of new products and services in transportation through an open innovation approach based on automatic content analysis of social media data. The framework is able to extract users comments from Online Social Networks (OSN), to process and analyze text through information extraction and sentiment analysis techniques to obtain relevant information about product reception on the market. A use case was developed using the mobile application Uber, which is today one of the fastest growing technology companies in the world. We measured how a controversial, highly diffused event influences the volume of tweets about Uber and the perception of its users. While there is no change in the image of Uber, a large increase in the number of tweets mentioning the company is observed, which meant a free and important diffusion of its product.