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Word-As-Image for Semantic Typography

2023/03/03 by Shir Iluz, Iluz, Shir, Yael Vinker +9 · 5 citations
Arts and Humanities · Engineering · #Artificial Intelligence (cs.AI) #Computer Vision and Pattern Recognition (cs.CV) #FOS: Computer and information sciences #Graphics (cs.GR) #Human Motion and Animation #Simulation and Modeling Applications #Subtitles and Audiovisual Media

paper · doi:10.48550/arxiv.2303.01818

openalex publication_date 2023/03/03 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

A word-as-image is a semantic typography technique where a word illustration presents a visualization of the meaning of the word, while also preserving its readability. We present a method to create word-as-image illustrations automatically. This task is highly challenging as it requires semantic understanding of the word and a creative idea of where and how to depict these semantics in a visually pleasing and legible manner. We rely on the remarkable ability of recent large pretrained language-vision models to distill textual concepts visually. We target simple, concise, black-and-white designs that convey the semantics clearly. We deliberately do not change the color or texture of the letters and do not use embellishments. Our method optimizes the outline of each letter to convey the desired concept, guided by a pretrained Stable Diffusion model. We incorporate additional loss terms to ensure the legibility of the text and the preservation of the style of the font. We show high quality and engaging results on numerous examples and compare to alternative techniques.

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