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Transforming Business with Generative AI: Research, Innovation, Market Deployment and Future Shifts in Business Models

2024/11/04 by Narotam Singh, Singh, Narotam, Vaibhav Chaudhary +7 · 2 citations
Business, Management and Accounting · #62H30 (Secondary) #68T05 (Primary) #68T50 #91B69 #91B84 #Big Data and Business Intelligence #Computers and Society (cs.CY) #FOS: Computer and information sciences #H.1.2 #I.2.6 #I.2.7 #J.4 #K.4.1 #K.6.1

paper · pdf · doi:10.48550/arxiv.2411.14437

openalex publication_date 2024/11/04 · openalex created_date 2024/12/04 · openalex updated_date 2026/07/28

Abstract

This paper explores the transformative impact of Generative AI (GenAI) on the business landscape, examining its role in reshaping traditional business models, intensifying market competition, and fostering innovation. By applying the principles of Neo-Schumpeterian economics, the research analyses how GenAI is driving a new wave of "creative destruction," leading to the emergence of novel business paradigms and value propositions. The findings reveal that GenAI enhances operational efficiency, facilitates product and service innovation, and creates new revenue streams, positioning it as a powerful catalyst for substantial shifts in business structures and strategies. However, the deployment of GenAI also presents significant challenges, including ethical concerns, regulatory demands, and the risk of job displacement. By addressing the multifarious nature of GenAI, this paper provides valuable insights for business leaders, policymakers, and researchers, guiding them towards a balanced and responsible integration of this transformative technology. Ultimately, GenAI is not merely a technological advancement but a driver of profound change, heralding a future where creativity, efficiency, and growth are redefined.

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