2021/03/22 by Carola Carlino, Gennaro Nolano, Carlino, Carola +5
Social Sciences · #Radio, Podcasts, and Digital Media #Public Relations and Crisis Communication
paper · pdf · doi:10.48550/arxiv.2103.11865
This report presents an analysis of #hashtags used by Italian Cultural\nHeritage institutions to promote and communicate cultural content during the\nCOVID-19 lock-down period in Italy. Several activities to support and engage\nusers' have been proposed using social media. Most of these activities present\none or more #hashtags which help to aggregate content and create a community on\nspecific topics. Results show that on one side Italian institutions have been\nvery proactive in adapting to the pandemic scenario and on the other side\nusers' reacted very positively increasing their participation in the proposed\nactivities.\n