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Knowledge-aware Diffusion-Enhanced Multimedia Recommendation

2025/07/22 by Xian Mo, Liu Fei, Mo, Xian +8
Computer Science · #Advanced Data Compression Techniques #FOS: Computer and information sciences #Image Retrieval and Classification Techniques #Information Retrieval (cs.IR) #Multimedia (cs.MM) #Music and Audio Processing

paper · pdf · doi:10.48550/arxiv.2507.16396

openalex publication_date 2025/07/22 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

Multimedia recommendations aim to use rich multimedia content to enhance historical user-item interaction information, which can not only indicate the content relatedness among items but also reveal finer-grained preferences of users. In this paper, we propose a Knowledge-aware Diffusion-Enhanced architecture using contrastive learning paradigms (KDiffE) for multimedia recommendations. Specifically, we first utilize original user-item graphs to build an attention-aware matrix into graph neural networks, which can learn the importance between users and items for main view construction. The attention-aware matrix is constructed by adopting a random walk with a restart strategy, which can preserve the importance between users and items to generate aggregation of attention-aware node features. Then, we propose a guided diffusion model to generate strongly task-relevant knowledge graphs with less noise for constructing a knowledge-aware contrastive view, which utilizes user embeddings with an edge connected to an item to guide the generation of strongly task-relevant knowledge graphs for enhancing the item's semantic information. We perform comprehensive experiments on three multimedia datasets that reveal the effectiveness of our KDiffE and its components on various state-of-the-art methods. Our source codes are available https://github.com/1453216158/KDiffE.

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