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The power of language: indexicality and the sociocultural environment

2017/01/01 by Rebecca Wood, Wood, Rebecca
Arts and Humanities · Social Sciences · #Discourse Analysis in Language Studies #Language, Discourse, Communication Strategies #Multilingual Education and Policy

paper · doi:10.5287/ora-xv0wgqzn7

openalex publication_date 2017/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/01

Abstract

Language choice plays a central role in the expression of individual and group identity, but it is also heavily influenced by the larger sociocultural environment. This article explores the interface between language ideology and indexicality as a means to understand the complexities of identity, belonging and power dynamics on the Flathead Indian Reservation of western Montana. Analysing the semiotic processes of indexicality frames an understanding of the circumstances and contexts in which the traditional Salish language continues to embody and perpetuate important cultural practices and beliefs of the group. Further, I argue that the interpretation of community ideologies helps to address the issue of struggles with language revitalization.

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