2010/11/24 by Fabrizio Caruso, Caruso, Fabrizio, Giovanni Giuffrida +1 · 1 citation
Business, Management and Accounting · Computer Science · Engineering · #Consumer Market Behavior and Pricing #FOS: Computer and information sciences #Information Retrieval (cs.IR) #Optimization and Packing Problems #Optimization and Search Problems #cs.IR
paper · pdf · doi:10.48550/arxiv.1011.5364
18 pages
arxiv created 2010/11/24 · openalex publication_date 2010/11/24 · arxiv updated 2010/11/25 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
We want to find the optimal strategy for displaying advertisements e.g. banners, videos, in given locations at given times under some realistic dynamic constraints. Our primary goal is to maximize the expected revenue in a given period of time, i.e. the total profit produced by the impressions, which depends on profit-generating events such as the impressions themselves, the ensuing clicks and registrations. Moreover we must take into consideration the possibility that the constraints could change in time in a way that cannot always be foreseen.