2025/06/28 by Daniel Mwesigwa, Mwesigwa, Daniel
Computer Science · Social Sciences · #Artificial Intelligence (cs.AI) #Ethics and Social Impacts of AI #Explainable Artificial Intelligence (XAI) #FOS: Computer and information sciences #Human-Computer Interaction (cs.HC) #Language and cultural evolution
paper · pdf · doi:10.48550/arxiv.2506.22968
openalex publication_date 2025/06/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
AI is flattening culture. Evaluations of "culture" are showing the myriad ways in which large AI models are homogenizing language and culture, averaging out rich linguistic differences into generic expressions. I call this phenomenon "softmaxing culture,'' and it is one of the fundamental challenges facing AI evaluations today. Efforts to improve and strengthen evaluations of culture are central to the project of cultural alignment in large AI systems. This position paper argues that machine learning (ML) and human-computer interaction (HCI) approaches to evaluation are limited. I propose two key conceptual shifts. First, instead of asking "what is culture?" at the start of system evaluations, I propose beginning with the question: "when is culture?" Second, while I acknowledge the philosophical claim that cultural universals exist, the challenge is not simply to describe them, but to situate them in relation to their particulars. Taken together, these conceptual shifts invite evaluation approaches that move beyond technical requirements toward perspectives that are more responsive to the complexities of culture.