2025/01/19 by Edem, Eventus, George, Idara Michael
#Falz #Ideology #Language Use #Multimodality #Socio-historical Approach #‘This is Nigeria’
paper · doi:10.60951/afrischolar-341
This paper examined how linguistic and other modes of expression, including the iconic, the visual and the indexical, served as a tool for ideological underpinning in the video to Falz's 'This is Nigeria', a song which has been understudied hitherto by linguistic scholars. As a qualitative research, this study adopted as its primary source the song 'This is Nigeria'. The method of data selection is purposive sampling in which the researcher carefully selected various expressions, images and representations with embedded ideologies. Against the backdrop of Fairclough's socio-historical approach and Kress' multimodality, this work explored how expressions, icons and other forms of representation become a site of embedded ideologies whose meanings are revealed when situated in context. The study, therefore, unveiled that the different ideological inclinations of the representations emanate from the socio-cultural, religious, and political factors prevalent in the society in which the song is set.