2024/05/09 by Yates, Elliot
paper · doi:10.7273/ebr-gadcent3-3
Elliot Yates examines Gaddis’s first corporate writing assignment, with the company Textron, which seems to coincide directly with his first conception of the plot for J R. Textron was one of the first US corporations to explicitly pursue conglomerate “diversification” through buying up seemingly unrelated businesses, and Yates shows how this not only helped generate the plot of J R, but functions as a key to understanding its formal design.