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How Spammers and Scammers Leverage AI-Generated Images on Facebook for Audience Growth

2024/03/19 by Renée DiResta, DiResta, Renee, Josh A. Goldstein +1 · 7 citations
Computer Science · Decision Sciences · Social Sciences · #Computers and Society (cs.CY) #Digital Media and Visual Art #FOS: Computer and information sciences #Impact of AI and Big Data on Business and Society #Privacy, Security, and Data Protection

paper · pdf · doi:10.48550/arxiv.2403.12838

openalex publication_date 2024/03/19 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

Much of the research and discourse on risks from artificial intelligence (AI) image generators, such as DALL-E and Midjourney, has centered around whether they could be used to inject false information into political discourse. We show that spammers and scammers - seemingly motivated by profit or clout, not ideology - are already using AI-generated images to gain significant traction on Facebook. At times, the Facebook Feed is recommending unlabeled AI-generated images to users who neither follow the Pages posting the images nor realize that the images are AI-generated, highlighting the need for improved transparency and provenance standards as AI models proliferate.

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