2025/10/03 by Aliyu, Mustapha
#Nigeria #Opportunity #agri-business #nascent entrepreneurs #necessity
paper · doi:10.82265/maj0-nz65
The reasons why some aspiring entrepreneurs are more involved in new venture-creation activities than others remain uncertain despite the diligent efforts of experts. Consequently, the changing status of emerging entrepreneurs may be seen on a spectrum that spans from one extreme to the other. At every stage, aspiring entrepreneurs can obtain and evaluate fresh information about the prospects they are pursuing that was not previously accessible. As a result, they may then modify or confirm their plan to go forward. In this context, the ongoing early-stage entrepreneurial endeavour necessitates nascent entrepreneurs to have enough trust in the viability and practicality of the possibility in agri-business. As a result, this paper attempts to evaluate the identification of business opportunities by nascent entrepreneurs in agribusiness with reference to selected entrepreneurs in Nigeria. To achieve this, five specific objectives are raised to guide the study; the effect of risk tolerance, resourcefulness and innovation, networking skills, and market knowledge on opportunity/necessity identification of nascent entrepreneurs. The study’s theoretical underpinning was based on integrating the two adopted theories: the push and pull factors model and the theory of planned behaviour. The study employed exploratory and descriptive research designs to answer research questions in line with the study objectives. Probability sampling techniques through purposive and simple random sampling were employed to select a sample size of 195 selected entrepreneurs in north-central Nigeria. Various variables influence aspiring business owners’ recognition of entrepreneurial prospects and requirements. Findings reveal that risk tolerance is critical in identifying requirements and possibilities, emphasising its relevance in forming entrepreneurial endeavours. The major national financing agencies must exchange data insights and lessons learned from their entrepreneurial programmes. This should include programmes that provide grants and loans for monetary and non-monetary interventions such as financing for equipment, payroll assistance, and help to start a company.