Explaining Brand Loyalty in B2B Models in Comparison with B2C

2025/08/01 by Mohammadi, Seyed Javad, Ebrahimi, Abolghasem, Tayaran, Shahrzad +1
#B2B #B2C #Brand loyalty #Insurance industry

paper · doi:10.82134/sjsm.2025.1183079

Abstract

Journal of System Management,11(2),

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