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Toward a More Powerful Experimental Communication Science: An Assessment of Two Decades’ Research (2001–2023)

2025/01/02 by Ye Sun, Lijiang Shen, Zhongdang Pan +1 · 1 voice
Social Sciences · Psychology · #Social and Intergroup Psychology #Communication in Education and Healthcare #Social Media and Politics

paper · doi:10.1177/00936502241308599

Abstract

Low statistical power undermines a credible scientific discipline. This paper presents a statistical power assessment of experimental communication research based on a random sample of 416 studies published in five central communication journals over the last two decades (2001–2023). Our analyses showed that there was a lack of attention to power and power analysis, with the majority of studies not even mentioning statistical power. We also demonstrated that between-subjects studies were overall underpowered for two-group, one-way multi-group, and factorial designs. Our findings suggest that conducting power analyses to ensure adequate statistical power should be a key priority for experimental communication research.

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