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Identification of influential spreaders in complex networks

2010/01/28 by Maksim Kitsak, Lazaros K. Gallos, Shlomo Havlin +5 · 1 voice · 3,219 citations
Physics and Astronomy · Social Sciences · #Betweenness centrality #Biology #Centrality #Complex Network Analysis Techniques #Complex network #Computer science #Core (optical fiber) #Data science #Ecology #Evolutionary Game Theory and Cooperation #Identification (biology) #Multitude #Network analysis #Opinion Dynamics and Social Influence #Physics #Social media #Social network analysis #Telecommunications #Theoretical computer science #World Wide Web #physics.soc-ph

paper · pdf · doi:10.1038/nphys1746

published in Nature Physics 6(11), 888-893 (Nature Portfolio) · 36 pages, 20 figures

openalex publication_date 2010/08/29 · arxiv created 2011/10/04 · arxiv updated 2015/05/18 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06

Abstract

Networks portray a multitude of interactions through which people meet, ideas are spread, and infectious diseases propagate within a society. Identifying the most efficient "spreaders" in a network is an important step to optimize the use of available resources and ensure the more efficient spread of information. Here we show that, in contrast to common belief, the most influential spreaders in a social network do not correspond to the best connected people or to the most central people (high betweenness centrality). Instead, we find: (i) The most efficient spreaders are those located within the core of the network as identified by the k-shell decomposition analysis. (ii) When multiple spreaders are considered simultaneously, the distance between them becomes the crucial parameter that determines the extend of the spreading. Furthermore, we find that-- in the case of infections that do not confer immunity on recovered individuals-- the infection persists in the high k-shell layers of the network under conditions where hubs may not be able to preserve the infection. Our analysis provides a plausible route for an optimal design of efficient dissemination strategies.

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