2013/05/07 by Russell W. Belk · 1,611 citations
Business, Management and Accounting · Psychology · Social Sciences · #Advertising #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Consumer research #Database #Digital Marketing and Social Media #Media studies #Psychology #Sociology #Table (database) #Table of contents #World Wide Web
paper · doi:10.1086/671052
published in Journal of Consumer Research 40(3), 477-500 (Oxford University Press)
openalex publication_date 2013/05/07 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06
The extended self was proposed in 1988. Since it was formulated, many technological changes have dramatically affected the way we consume, present ourselves, and communicate. This conceptual update seeks to revitalize the concept, incorporate the impacts of digitization, and provide an understanding of consumer sense of self in today's technological environment. It is necessarily a work in progress, for the digital environment and our behavior within it continue to evolve. But some important changes are already clear. Five changes with digital consumption are considered that impact the nature of self and the nature of possessions. Needed modifications and additions to the extended self are outlined, and directions for future research are suggested. The digital world opens a host of new means for self-extension, using many new consumption objects to reach a vastly broader audience. Even though this calls for certain reformulations, the basic concept of the extended self remains vital.