Participatory Action Research

2008/07/17 by Julie L. Ozanne, Bige Saatcioglu, Bige Saatçioğlu · 2 citations
Social Sciences · Business, Management and Accounting · Computer Science · #Participatory Visual Research Methods #Service and Product Innovation #Innovative Human-Technology Interaction

paper · doi:10.1086/586911

Abstract

The goal of improving consumer welfare can subtly or dramatically shape the research process, the methods used, and the theories developed. This article introduces the participatory action research paradigm, which is based upon the goal of helping people and employs methodologies that are different from traditional consumer research. Exemplars of action research are analyzed to reveal applications for researchers who want to engage in transformative consumer research. The obstacles and opportunities for doing action research are examined.

Citations

• The Development of Indigenous Knowledge
• A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
• Action Research and Minority Problems
• Autodriving: A Photoelicitation Technique
• The Critical Imagination: Emancipatory Interests in Consumer Research
• Adversaries of Consumption: Consumer Movements, Activism, and Ideology
• Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices
• Consumer Culture Theory (CCT): Twenty Years of Research

Cited by

• Visual mapping of identity: negotiating ethnic identity
• Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being

Related

• The Transformative Consumer Research Movement
• An assessment of the scientific merits of action research
• Action research for awareness, advocacy, and activism
• Action research: Combining research and problem solving for socio-technical engineering and innovation management research
• Participatory Research Methods: A Methodological Approach in Motion