Information Load and Consumer Decision Making

1982/03/01 by Naresh K. Malhotra · 780 citations
Decision Sciences · Economics, Econometrics and Finance · Psychology · #Advertising #Business #Computer science #Consumer research #Decision-Making and Behavioral Economics #Economic and Environmental Valuation #Library science #Marketing #Psychology #Visual and Cognitive Learning Processes

paper · doi:10.1086/208882

published in Journal of Consumer Research 8(4), 419 (Oxford University Press)

openalex publication_date 1982/03/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

Abstract

Journal Article Information Load and Consumer Decision Making Get access Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 419–430, 10.1086/208882 Published: 01 March 1982 Article history Received: 01 April 1980 Revision received: 01 June 1981 Published: 01 March 1982

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