2024/08/11 by Enqiang Xu, Xia Li, Xu, Enqiang +15 · 1 citation
Computer Science · #Computer Vision and Pattern Recognition (cs.CV) #Data Management and Algorithms #FOS: Computer and information sciences #Information Retrieval (cs.IR) #Spam and Phishing Detection #Web Data Mining and Analysis
paper · pdf · doi:10.48550/arxiv.2408.05751
openalex publication_date 2024/08/11 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significant advancements in feature representation and model architecture, the integration of multimodal information remains underexplored. This study addresses this gap by investigating the computation and fusion of textual and visual information in the context of re-ranking. We propose Advancing Re-Ranking with Multimodal Fusion and Target-Oriented Auxiliary Tasks (ARMMT), which integrates an attention-based multimodal fusion technique and an auxiliary ranking-aligned task to enhance item representation and improve targeting capabilities. This method not only enriches the understanding of product attributes but also enables more precise and personalized recommendations. Experimental evaluations on JD.com's search platform demonstrate that ARMMT achieves state-of-the-art performance in multimodal information integration, evidenced by a 0.22% increase in the Conversion Rate (CVR), significantly contributing to Gross Merchandise Volume (GMV). This pioneering approach has the potential to revolutionize e-commerce re-ranking, leading to elevated user satisfaction and business growth.