It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions

2017/01/26 by Christopher Berry, Scot Burton, Elizabeth Howlett · 128 citations
Agricultural and Biological Sciences · Business, Management and Accounting · Medicine · Psychology · #Advertising #Affect (linguistics) #Ambiguity #Business #Computer science #Consumer Attitudes and Food Labeling #Consumer Behavior in Brand Consumption and Identification #Foundation (evidence) #Marketing #Natural (archaeology) #Natural experiment #Political science #Product (mathematics) #Psychology #Sensory Analysis and Statistical Methods

paper · doi:10.1007/s11747-016-0511-8

published in Journal of the Academy of Marketing Science 45(5), 698-719 (Springer Science+Business Media)

openalex publication_date 2017/01/26 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01

Citations

• An Index and Test of Linear Moderated Mediation
• Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
• Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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• Evaluating “natural” and “healthy” food labels: implications for policy and consumer choices