Customer value: The next source for competitive advantage

1997/03/01 by Robert B. Woodruff · 8 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Service and Product Innovation #Product Development and Customization

paper · doi:10.1007/bf02894350

Citations

• The Effect of a Market Orientation on Business Profitability
• Market Orientation: Antecedents and Consequences
• Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
• A Conceptual Model of Service Quality and Its Implications for Future Research
• Market Orientation and the Learning Organization

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