Customer Loyalty: Toward an Integrated Conceptual Framework

1994/03/01 by Anthony Steven Dick, A. S. Dick, K. Basu +1 · 6,609 citations
Business, Management and Accounting · Psychology · Social Sciences · #Advertising #Business #Cognition #Computer science #Conceptual framework #Conceptual model #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Loyalty #Loyalty business model #Marketing #Perception #Psychology #Psychology of Social Influence #Situational ethics #Social psychology #Sociology

paper · doi:10.1177/0092070394222001

published in Journal of the Academy of Marketing Science 22(2), 99-113 (Springer Science+Business Media)

openalex publication_date 1994/03/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04

Citations

• A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

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