Determinants of Sports Sponsorship Response

2000/04/01 by R. Speed, Richard Speed, Paul M. Thompson +1 · 3 citations
Business, Management and Accounting · Social Sciences · Psychology · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Behavioral Health and Interventions

paper · doi:10.1177/0092070300282004

Citations

• The Discovery of Grounded Theory: Strategies for Qualitative Research.

Cited by

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