Determinants of Sports Sponsorship Response

2000/04/01 by R. Speed, Richard Speed, Paul M. Thompson +1 · 1,000 citations
Business, Management and Accounting · Psychology · Social Sciences · #Advertising #Behavioral Health and Interventions #Business #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Event (particle physics) #Event study #Marketing #Marketing management #Perception #Political science #Psychology #Public relations #Relationship marketing #Sincerity #Social psychology #Sports marketing

paper · doi:10.1177/0092070300282004

published in Journal of the Academy of Marketing Science 28(2), 226-238 (Springer Science+Business Media)

openalex publication_date 2000/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30

Citations

• The Discovery of Grounded Theory: Strategies for Qualitative Research.

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