It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

2012/05/29 by Erik L. Olson · 2 citations
Business, Management and Accounting · Economics, Econometrics and Finance · Environmental Science · #Environmental Sustainability in Business #Economic and Environmental Valuation #Environmental Education and Sustainability

paper · doi:10.1007/s11747-012-0305-6

Citations

• Mindful consumption: a customer-centric approach to sustainability

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