It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

2012/05/29 by Erik L. Olson · 344 citations
Business, Management and Accounting · Economics, Econometrics and Finance · Environmental Science · Mathematics · #Business #Computer science #Conjoint analysis #Economic and Environmental Valuation #Economics #Environmental Education and Sustainability #Environmental Sustainability in Business #Green marketing #Marketing #Mathematics #Microeconomics #Offset (computer science) #Preference #Product (mathematics) #Quality (philosophy) #Willingness to pay

paper · doi:10.1007/s11747-012-0305-6

published in Journal of the Academy of Marketing Science 41(2), 171-184 (Springer Science+Business Media)

openalex publication_date 2012/05/29 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Citations

• Mindful consumption: a customer-centric approach to sustainability

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