The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption

2006/09/06 by T. W. Leigh, Thomas W. Leigh · 2 citations
Business, Management and Accounting · Arts and Humanities · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Fashion and Cultural Textiles #Media, Gender, and Advertising

paper · doi:10.1177/0092070306288403

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