The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption

2006/09/06 by T. W. Leigh, Thomas W. Leigh · 642 citations
Arts and Humanities · Business, Management and Accounting · Social Sciences · #Advertising #Aesthetics #Anthropology #Art #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumption (sociology) #Context (archaeology) #Ethnography #Fashion and Cultural Textiles #Identity (music) #Marketing #Media, Gender, and Advertising #Object (grammar) #Participant observation #Social science #Sociology #Subculture (biology)

paper · doi:10.1177/0092070306288403

published in Journal of the Academy of Marketing Science 34(4), 481-493 (Springer Science+Business Media)

openalex publication_date 2006/09/06 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

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