How legacy firms can embrace the digital ecosystem via digital customer orientation

2019/11/20 by Praveen K. Kopalle, V. Kumar, Mohan Subramaniam · 211 citations
Business, Management and Accounting · Social Sciences · #Business #Computer science #Customer engagement #Digital Marketing and Social Media #Digital ecosystem #Digital transformation #Innovation and Socioeconomic Development #Knowledge management #Leverage (statistics) #Market orientation #Marketing #Service and Product Innovation #Social media #World Wide Web

paper · doi:10.1007/s11747-019-00694-2

published in Journal of the Academy of Marketing Science 48(1), 114-131 (Springer Science+Business Media)

openalex publication_date 2019/11/20 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Citations

• Ecosystem Advantage: How to Successfully Harness the Power of Partners
• Exploration and Exploitation in Organizational Learning
• Market Orientation: The Construct, Research Propositions, and Managerial Implications

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