The future of digital technologies in marketing: A conceptual framework and an overview

2022/10/24 by Kirk Plangger, Dhruv Grewal, Ko de Ruyter +2 · 96 citations
Computer Science · Decision Sciences · Social Sciences · #AI in Service Interactions #Business #Competitive advantage #Computer science #Conceptual framework #Customer engagement #Digital Marketing and Social Media #Digital marketing #Knowledge management #Marketing #Marketing management #Marketing research #Political science #Social media #Sociology #Technology Adoption and User Behaviour #Variety (cybernetics)

paper · pdf · doi:10.1007/s11747-022-00906-2

published in Journal of the Academy of Marketing Science 50(6), 1125-1134 (Springer Science+Business Media)

openalex publication_date 2022/10/24 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/31

Citations

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• How artificial intelligence will change the future of marketing
• The future of technology and marketing: a multidisciplinary perspective
• Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
• The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution
• Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

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