2017/05/29 by Iis P. Tussyadiah, Iis Tussyadiah, Timothy Jung +2 · 3 citations
Computer Science · Social Sciences · Arts and Humanities · #Virtual Reality Applications and Impacts #Digital Marketing and Social Media #Museums and Cultural Heritage
paper · doi:10.1177/0047287517709090
The increasing use of wearable devices for tourism purposes sets the stage for a critical discussion on technological mediation in tourism experiences. This article provides a theoretical reflection on the phenomenon of embodiment relation in technological mediation and then assesses the embodiment of wearable augmented reality technology in a tourism attraction. The findings suggest that technology embodiment is a multidimensional construct consisting of ownership, location, and agency. These support the concept of technology withdrawal, where technology disappears as it becomes part of human actions, and contest the interplay of subjectivity and intentionality between humans and technology in situated experiences such as tourism. It was also found that technology embodiment affects enjoyment and enhances experience with tourism attractions.