2012/05/08 by Jenny Lee, Jenny (Jiyeon) Lee, Gerard Kyle +2
Mathematics · Psychology · Social Sciences · #Advertising #Business #Computer science #Destination image #Destination marketing #Destinations #Diverse Aspects of Tourism Research #Geography #Loyalty #Marketing #Mathematics #Place attachment #Psychology #Recreation, Leisure, Wilderness Management #Social psychology #Sport and Mega-Event Impacts #Structural equation modeling #Tourism #Valence (chemistry) #Visitor pattern
paper · doi:10.1177/0047287512437859
openalex publication_date 2012/05/08 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06
The purpose of this study was to explore the factors that drive festival visitor loyalty to host destinations. Our analysis focused on the role of place attachment as a mediator of the relationship between visitors’ positive evaluation of their festival experience and their loyalty to the host destination. Using structural equation modeling, we found that satisfied visitors at a festival develop a moderate level of emotional attachment to the festival host destination and ultimately become loyal to that destination. Not all dimensions of place attachment and festival satisfaction, however, were statistically significant, nor were they of equal valence in their prediction of the destination loyalty dimensions. Based on these findings, both theoretical and practical implications of this investigation are discussed.