Thorsten Hennig‐Thurau

1. Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
   2018/09/25 by Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau +1 · 3 citations
   Physics and Astronomy · Social Sciences · #Misinformation and Its Impacts #Opinion Dynamics and Social Influence #Public Relations and Crisis Communication