Torsten Tomczak

1. Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes Toward Print Advertising
   2008/04/01 by Brett A.S. Martin, Brett Martin, Daniel Wentzel +1 · 2 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Customer Service Quality and Loyalty